The pursuit of the next thing leads to the question: what is a “new thing”, is it
recognizable? Where is the line between the commonplace and the
unfamiliar? To what extent does it hide, allude, or call out “I am what you are
– Love of What is New
In the project, I examined what an ״icon״ is and how it is fixed. As a strategy for changing the design paradigm of everyday products, I have experimented with deconstructing familiar programs and undermining their “truth” in order to
shake up the inertia of the icon and allow functional innovation and material wealth, and to promote the status of these products when they are not used.
"Breaking down" the icon
Examination of the product from a configurative, materialistic and technological standpoint.
Maintaining the simplicity and stretching the balance between familiar and unrecognizable.
Justification of space
With the transition to living in small spaces
there is a need to use ״smart home real estate״ to utilize the given space to its fullest extent.
Improve user experience
Analyzing the user experience, by clarifying and improving weaknesses and strengthening strengths
in order to give the user satisfaction
Shorten product usage time
Whether during "preparation" or during actual use
At the end of use, the ironing
Preparations and time
board is punished by returning
to its corner.
leaning against the wall
These ironing tools enhance the beauty of the room by their new unrecognizable look and allow easier operation.