top of page
kobi yehoshua 1.jpg

The pursuit of the next thing leads to the question: what is a “new thing”, is it

recognizable? Where is the line between the commonplace and the

unfamiliar? To what extent does it hide, allude, or call out “I am what you are

looking for״?

 – Love of What is New

In the project, I examined what an ״icon״ is and how it is fixed. As a strategy for changing the design paradigm of everyday products, I have experimented with deconstructing familiar programs and undermining their “truth” in order to

shake up the inertia of the icon and allow functional innovation and material wealth, and to promote the status of these products when they are not used.

logo 04 clean.png

Kettle

Untitled-1.png

1891

Untitled-1.png

1956

Untitled-1.png

2019

"Breaking down" the icon

noun_Disassemble_107433.png

Examination of the product from a configurative, materialistic and technological standpoint.
Maintaining the simplicity and stretching the balance between familiar and unrecognizable.

Justification of space

noun_living room_254087.png

With the transition to living in small spaces
there is a need to use ״smart home real estate״ to utilize the given space to its fullest extent.

Improve user experience

noun_ambient_2360949.png

Analyzing the user experience, by clarifying and improving weaknesses and strengthening strengths
in order to give the user satisfaction

speed

noun_speed_1564537.png

shorten product usage time
whether during "preparation" or during actual use

-

+

  • real estate marble counter

  • heats up more than necessary

  • a foreign shell

  • takes a long time to heat up

  • will last for several years

  • simple to use

  • cheap

  • docking surface

  • see through

  • orientation

3.jpg
iron + render + induction.png

Render box

+

+

Untitled-1.png

Wall

 

noun_wall_2486282.jpg

This kettle enhances the beauty of the room by its new unrecognizable look and allows easier operation. 
 

Induction Kettle

kobi yehoshua 4.jpg
kobi yehoshua 5.jpg
kobi yehoshua 6.jpg
bottom of page