The pursuit of the next thing leads to the question: what is a “new thing”, is it

recognizable? Where is the line between the commonplace and the

unfamiliar? To what extent does it hide, allude, or call out “I am what you are

looking for״?

 – Love of What is New

In the project, I examined what an ״icon״ is and how it is fixed. As a strategy for changing the design paradigm of everyday products, I have experimented with deconstructing familiar programs and undermining their “truth” in order to

shake up the inertia of the icon and allow functional innovation and material wealth, and to promote the status of these products when they are not used.





"Breaking down" the icon

Examination of the product from a configurative, materialistic and technological standpoint.
Maintaining the simplicity and stretching the balance between familiar and unrecognizable.

Justification of space

With the transition to living in small spaces
there is a need to use ״smart home real estate״ to utilize the given space to its fullest extent.

Improve user experience

Analyzing the user experience, by clarifying and improving weaknesses and strengthening strengths
in order to give the user satisfaction


shorten product usage time
whether during "preparation" or during actual use



  • real estate marble counter

  • heats up more than necessary

  • a foreign shell

  • takes a long time to heat up

  • will last for several years

  • simple to use

  • cheap

  • docking surface

  • see through

  • orientation

Render box





This kettle enhances the beauty of the room by its new unrecognizable look and allows easier operation. 

Induction Kettle

​© 2020 by YY Design

TM.2020 All rights reserved. any review, retransmission, or other use of, or taking of any action in reliance upon is prohibited

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